Chapter I: Managing the First Response
Chapter I: Managing the First Response

Issues overlooked in the early phases of an investigation could prove costly down the road

Whether through regulatory action, media, data breach or internal escalation, a global crisis can arise from various channels. While its impact is not universal, certain steps can be taken by a company as part of its first response to help manage a crisis and the progression of any subsequent investigation.

Identifying and defining the issues and forming a well-crafted plan of action early on is critical and may become increasingly significant as an investigation and related events progress. Issues overlooked in the early phases of an investigation could prove costly down the road, limiting options or potentially subjecting a company to greater penalties.

This chapter explores some of the ways a global crisis can start, and relevant considerations for effectively managing the first response, so that a company is well positioned to respond swiftly and avoid potential missteps as the crisis unfolds.

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These pages contain details of the Sixth Edition of our Global Crisis Management Handbook.