The reputational impact of a crisis can result in risks to revenue and enterprise value and may be felt for years if poorly handled.
The reputational impact of a crisis can result in risks to revenue and enterprise value and may be felt for years if poorly handled.
The reputational impact of a crisis can result in risks to revenue and enterprise value and may be felt for years if poorly handled. Dealing with messaging in a piecemeal fashion can, in fact, complicate the legal process and keep bad news in public view for longer. A clear and consistent public response is often essential to protect company reputation and can dovetail with an effective legal strategy.
Communications agency Rostrum contributed to and co-authored this chapter.
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